April 2009
AOL's Platform-A, one of the widest-reaching ad networks in America, has named Mark Ellis EVP of Sales where he will lead the company to aggressively expand its digital and sales efforts.
Ellis has been with AOL for five years, most recently serving as SVP, Vertical and Product Sales.
In this new and wide-ranging role, Ellis will oversee ad sales across Platform-A, including premium sales on AOL's MediaGlow properties and across Platform-A's third-party network. He will also work to expand and strengthen Platform-A's sales team, and maximize opportunities to serve advertisers' digital needs through Platform-A's unmatched reach and comprehensive suite of tools.
Ellis joined AOL in 2004 when he was tapped to head up AOL's Detroit office, and he subsequently managed the Central Division consisting of Detroit, Chicago and Dallas and then the East Division consisting of New York, Boston, Dulles, Atlanta and Detroit. As SVP of Vertical and Product Sales for Platform-A, he oversaw Category Sales, Property Sales (O&O properties) and Product Sales (SEM, Search Marketplace, Quigo, Mobile, Behavioral Targeting, etc.).
Prior to AOL, Ellis spent three years at sports marketing company IMG in Corporate and Interactive Sales in NYC. Before that, he was SVP Sales for Quokka Sports, a San Francisco-based Internet startup focusing on building a broadband network of sports sites. And before that, Mark spent eight years at Time Inc. in a variety of roles, the last being Publisher of Time Inc. New Media.
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