April 2009
Direct Agents, an interactive advertising agency, and AccuQuote, a provider of term life insurance quotes to people across America, have been selected as finalists for the prestigious ad:tech Limelight Awards.
The ad:tech Limelight Awards celebrate extraordinary industry achievements in online advertising and recognize talented online designers and strategic thinkers who demonstrate excellence in interactive marketing; award winners will be announced at the ad:tech San Francisco 'Awards Mixer' on April 21.
Direct Agents and AccuQuote have been nominated in the 2009 ad:tech awards 'Best Performance Marketing Campaign' category for their collaboration in the 'AccuQuote Affiliate Program.' In early 2008, Direct Agents became an Agency of Record for AccuQuote for the purpose of spearheading the program. The aim of the 'AccuQuote Affiliate Program' has been to recruit and develop highly targeted, quality affiliate placements. Through this initiative, Direct Agents has been able to significantly increase the volume of leads for the AccuQuote website.
"We are extremely honored to have been recognized as a finalist for the ad:tech limelight awards" says Direct Agents managing director, Dinesh Boaz
"AccuQuote is a trusted partner - we're proud to have taken part in the campaign's success."
AccuQuote is equally pleased: "Direct Agents plays a pivotal role in our effective and efficient media buying efforts, as well as serves as a lead driver for our Sales staff," says AccuQuote VP of Marketing and Business Development, Sean Cheyney
"This is certainly a great honor to both our companies."
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