April 2009
Motorola has been honored with three of the industry’s most prestigious industrial design awards for the MC17 mobile computer.
Continuing to demonstrate Motorola’s long history of innovation and the renowned expertise of its multiple design and engineering teams, Motorola’s MC17 has been recognized with awards from several leading design organizations. These prestigious awards include, the International Design Excellence award, iF Product Design award and Good Design award.
“We are honored to have received awards from three distinguished design organizations,” said Curt Croley, senior director of industrial design, Motorola Enterprise Mobility Solutions.
“These accolades are a true testament to Motorola’s extensive heritage of product innovation–recognizing our ongoing efforts to bring competitive and differentiated products to market while addressing the demanding needs of our enterprise mobility customers.”
The MC17 mobile computer empowers shoppers to scan items, check prices, locate complementary items, access personalized promotions, and create gift and wish lists to deliver a new level of customer service excellence.
Additionally, the multi-purpose device increases associate productivity by providing the tools needed to answer customer questions on the spot, streamline and error-proof inventory management and line bust to reduce wait times at check-out stands.
“Dirk van den Broek selected Motorola's MC17 mobile computer for its ergonomic design and ability to enhance the customer ‘inspirience’ (inspiration and experience),” said Mariette Steevens, Innovation Manager, Dirk van den Broek.
"Motorola's MC17 inspires the customer to buy products that they were not familiar with by indulging them with relevant product information. With a unique form factor and user-friendly interface, the MC17 has been well-received by our customers."
The MC17 mobile computer is Motorola’s third-generation retail solution that places advanced data capture and communication technology in an inviting, friendly form that is easy to use for everyday consumers. It features a sleek, ergonomic form factor that can withstand everyday drops and tumbles in retail environments. Weighing 20 per cent less than the previous generation device, the MC17 is optimized to reduce fatigue and provide comfortable one-handed operation for ease of use.
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