April 2009
Visitors to ElementalThreads.com design their own handbags by choosing the type of bag, fabric, lining and hardware. There are currently over 1.7 billion possible designs, with more on the way and while that is so, the company is now offering a carbon offset program as part of its effort to promote environmental responsibility.
When making their purchases, customers can choose to invest an additional 1% of their order to reduce the carbon footprint generated by the production of their handbag. They can choose between eight different carbon offset projects and see the total CO2 that will be offset and upon checkout, these customers are provided with a ShopGreen tracking ID to monitor the details of their carbon offset purchases.
Developed by new startup, GreenWorld (Greenworldapps.com), the patent-pending free ShopGreen web application is a powerful carbon offset program that seamlessly integrates with an online retailer’s e-commerce store. ShopGreen makes it very easy for companies and customers to fund specific carbon offset projects, provides real time tracking, and–with very low transaction fees—channels nearly all of the buyer’s investment directly to offset project developers.
“Our partnership with GreenWorld to help promote the launch of their ShopGreen web application is a great opportunity for Elemental Threads,” says founder Emily Worden.
“We believe in the ‘triple bottom line’–people, planet, and profits–and ShopGreen dovetails perfectly with our mission. Not only are we raising money, but we are also raising environmental awareness and empowering our customers to easily support eco-friendly initiatives, which builds great brand loyalty.”
For Worden, introducing ShopGreen to Elemental Threads was a simple choice. “It’s straightforward, easy to use, enhances the brand and combats climate change. ShopGreen is an exciting new opportunity and we are thrilled to be a part of it.”
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