PRESS RELEASE


April 2009

The One Show Creative unConference will take place in New York for two days (May 7 & 8) marking the first time ever that the advertising community in New York has hosted this hip and unique event, announced Mary Warlick, CEO The One Club.

Presented as part of New York’s first ever ‘Creative Week NYC,’ the unConference favors a flexible, participant-driven format. Unlike a traditional conference, where topics and speakers are set by organizers months in advance, unConference participants create the agenda live the day the event happens. This allows participants to engage up to the minute ideas.

“The One Show Creative unConference is about thought-provoking discussions with the brightest minds in creative media,” says Kevin Swanepoel, president The One Club.

“No stale pitches from sponsors, no dated presentations. If you are eager for an opportunity to engage with a diverse group of leaders in your field in a fast-paced, flexible format then you're the right person to come to the Creative unConference.”

While participants set the agenda and session topics the day of the event, space will be reserved for sessions on two separate tracks: The Digital Advertising track, produced in association with The Society of Digital Agencies, will focus on sparking a dialogue about the effects of new technology and the current economic environment on the business and creative aspects of digital advertising; The Independent Agency Forum will be an opportunity for the founders and chief creatives of smaller and independent agencies to exchange ideas and discuss the business and creative issues they have in common.

Participants for The One Show Creative unConference include: Michael Ferdman, Firstborn, New York; Jason Koxvold, Perfect Fools, New York; Jan Leth, Ogilvy, New York; Susan Credle, BBDO, New York; Scott Goodson, StrawberryFrog, New York; Steve Mykolyn, TAXI, Toronto, Michael Lebowitz, Big Spaceship, New York; David Angelo, David & Goliath, El Segundo; Mike Geiger, Goodby, Silverstein & Partners, San Francisco.

Questions unConference attendees will be engaging include:

"How will technologies like smartphones, netbooks, and GPS devices change advertising in the near term?";

"How are the shifts happening in the media landscape going change my creative process?";

"What changes are needed in the training and education process to properly prepare students to enter the world of advertising in the 21st century?";

"How will the current economic climate affect the digital marketing industry?"

"How can social networks be properly incorporated in a brand's marketing strategy without compromising the brand or alienating consumers?"


“Creative Week NYC” is presented by The One Club with the cooperation of NYC & Co. and partners including SoDA and SheSaysUS. The Daily Beast, Tina Brown's news and opinion service, will be the anchor online media sponsor with Sony ATV coming on as a partner.

For complete information go to www.creativeunconference.com.


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