April 2009
Visible Measures, the independent third-party measurement firm for Internet video publishers, advertisers, and social marketers, announced that it has entered into a comprehensive agreement to become the online video measurement platform of record for MySpace, the world's premiere social portal.
By collecting detailed audience behavior data on each of the several hundred million video streams it serves every month, Visible Measures will give MySpace the ability to provide its advertising clients and content providers with best-in-class visibility into campaign performance and content effectiveness.
As part of this agreement, MySpace will deploy Visible Measures' patented Internet video metrics platform and Visible Measures will be named as MySpace's official provider of digital video measurement and metrics.
"MySpace is a global leader and a premiere video-sharing destination that is relied upon by many leading brand advertisers," said Brian Shin, founder and CEO of Visible Measures.
"As we look to help MySpace capitalize on their unique value proposition, we are excited to expand our relationship with them and enable their content providers and advertisers to be even more successful on MySpace."
"Video is essential to the MySpace experience and it is critical to know how our audience is consuming our video content," said Jason Kirk, Vice President of Video and Entertainment at MySpace.
"With Visible Measures, we can better help our brand advertiser clients and content partners understand and improve the ROI of video content and video advertising on our site."
"We believe that by providing our clients with market-leading, trusted video performance metrics, our ad sales teams can quantitatively demonstrate the effectiveness of video campaigns on MySpace."
Visible Measures provides major brand advertisers and their agencies with an integrated view across all campaign components, including syndicated, social, and paid video placements.
With hundreds of millions of videos streamed each month, MySpace is one of the Internet's top sources of video content, aggregating the best elements of original, licensed and user-generated video.
The scope of the agreement covers the use of Visible Measures technology across the MySpace platform, benefiting MySpace staff, content providers and brand advertiser clients and their agencies.
Additionally, Visible Measures and MySpace have agreed to collaborate on co-marketing, promotional and business development activities designed to communicate the effectiveness of digital video as an advertising medium.
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