April 2009
Underdog Entertainment, a New York-based production company, today announces that Daniel Azarian, a rising director of television commercials and branded entertainment, has produced and directed a commercial for Horizon Organic, produced by Real Savvy Media, Inc.
The docu-style spot features three real mothers discussing nutrition concerns for their children, including the use of Horizon Single Serve Organic Milk.
Dr. Felicia Stoler, celebrity nutritionist, mother of two, and host of the TLC show, "Honey, We're Killing the Kids," imparts advice as an expert, but also relates to the women as a fellow mom.
"We wanted a piece that communicated genuineness and sincerity, which is why we used real mothers speaking from their own life experience," explains Azarian.
"To convey this message, we used a documentary-style camera technique, implementing handheld camera work and closeups to create an intimate and personal point of view."
"At the same time, we made sure that the unique brand messaging for the product was clearly stated, and that the moms talked about how this particular product was an integral part of their children's nutrition."
Daniel Azarian won three 2008 Telly Awards for his futuristic-themed beauty/cosmetic spot, "Bulletproof," created for the launch of Bulletproof Airbrush Makeup from Facez Cosmetics.
He claimed the Tellys' highest honor, the Silver Award, for excellence in low-budget commercial production, plus two Bronze Awards in Beauty/Cosmetics and Entertainment.
Azarian also directed and produced national spots for 3M's Scotch-Brite brand and American Family Insurance. Blue-chip telecommunications firms and entertainment networks have licensed Azarian's commercial spots for their US and international mobile networks.
As Azarian explains, "Top-tier brands can now go directly to independent directors and production companies that know how to optimize budgets and deliver commercial spot production quality equal to, or exceeding, that of any global agency."
Underdog Entertainment is a New York-based production company active in producing commercial spots, branded and traditional entertainment, film, and web video.
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