April 2009
Mudpies, a trend spotter in fashion, has released its new range of Autumn/Winter 2010/2011 books, drawing from invaluable customer feedback to make it a continued hit this far. What is additionally new with the releases is a fresh new look without straying off the Mudpie identity.
Joining the newest book in the Mudpie range is the ‘AW1011 Print and Pattern Trends’ title.
Besides the enhanced visual identity of the series, Mudpie this season, has also taken a new approach to trends and their interpretation by forecasting just three main trends instead of the usual four, then dividing each of the three into sub-trends, as a way to provide a more comprehensive interpretation for a wide customer base.
Specifically, each trend comprises sub-trends: ‘Fashion and Tailoring,’ a directional, forward thinking range; ‘Leisure,’ a range with a sporty or active feel; and ‘Seasonal and Casual,’ for highly commercial ranges with an emphasis on seasonal garments.
Mudpies CEO, Fiona Jenvey said, “We are confident that these three interpretations across all the main trends will cater for customers across the industry, in different market levels and will also give a wider breadth of trend interpretation.”
The umbrella or main trends are described briefly as:
Escapism
An urge to escape to a fantasy world of extravagance and eccentricity is expressed through an unapologetic return to decadence. An antique element is inspired by the 1920s; a time of frivolity and romanticism. The spectacle of a vintage circus and the passion of dramatic dance bring a touch of costume to the trend. Film and performance idealise the tragic heroine, while art explores a world of alternative realities.
Origin
Times of uncertainty often force us to consider our roots. Rich in tradition, ritual and cultural identity, Central and South American countries draw strength from preserving a traditional way of life. Spiritual beliefs, ancient lore and customs are deeply ingrained in the foundation of such societies. As economies across the continent grow and stabilise, contemporary culture booms on the international scene and is undeniably influenced by the practises of old.
Cleanse
Technology and simplicity combine in response to a compelling need for a fuss free, efficient way of life. The extreme formations of deconstructivist architecture and the visionary designs of retro futurism join for a juxtaposition of linear compositions and fluid lines. Softening the trend, the harmony of light reflects a sensual approach to eco issues and organic influences which are integral for a peaceful morality.
For further research and fashion interpretation of these trends, go to www.mpdclick.com.
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