April 2009
Ogilvy & Mather Hong Kong has been appointed global brand agency for Shangri-La Hotels & Resorts, following a four-month competitive review.
Commenting on the win, Paul Heath, CEO, Ogilvy & Mather Asia Pacific said, “We are delighted to be working with one of Asia’s premium luxury brands. Their focus for the future and their enviable reputation makes this a very exciting partnership."
Over the coming months, the agency will develop a new global integrated campaign to promote Shangri-La as it embarks on a period of growth and international expansion.
Kent Zhu, Group Director of Marketing, Shangri-La Hotels & Resorts said, “We were privileged to have received very strong pitch presentations from each of the invited agencies, but in the end Ogilvy's strategic and creative approach provided us with the best solution for the brand moving forward.”
“With our group’s increasing number of new developments and commitment to expansion, this change will provide an opportunity to create synergy across different communication platforms. Together, we are committed to creating powerful communication campaigns that reinforce our global brand identity and address local market needs.”
Adam O’Conor, MD, Ogilvy & Mather, Hong Kong, who led the pitch team said, “I’m thrilled that we will be able to bring an inspiring integrated solution to life with the team at Shangri-La. This is a significant win for Ogilvy and already has the makings of a wonderful relationship.”
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