April 2009
"We find that in order to effectively build a brand, collaborative engagement with potential customers and clients is essential. Companies who become actively involved in the design community through a series of social networking and integrated marketing techniques see much better results," said Calvin Cox, founder of Styleapple.
The Styleapple network was developed primarily to help designers and design firms standout from their competition through Styleapple's commitment to the branding process.
With that said, most if not all present and subsequent integration of marketing and social networking tools are based on Neumeier's five basic principles of branding.
"To become Branded, at some point your design firm must engage in the following 5 principles"
"The challenge is no longer only about finding a creative vision, it's now more so about bringing that vision to the marketplace successfully," explains Calvin.
As Styleapple continues to develop a network for design firms to successfully market their brands. They are adamant about the development of effective social media tools that will expand their members brands seamlessly across the web, ultimately and intuitively reaching their demographics while separating them from their competition.
As is evident from the Styleapple tag line: STANDOUT-- Get Branded.
"We are very excited about bringing Styleapple to the design community. Our mission is to provide the marketing (tools, space, resources, framework) that enables designers to be successful at what they do best," concludes Calvin.
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