April 2009
Flimp Media, a developer of web video direct marketing, communications, and analytics solutions and The Contact Group, a multimedia communications solutions company, have partnered to bring the Flimp Web video marketing and communications technology solutions to political campaigns and advocacy groups working with TCG. The result will enable TCG customers to launch custom-branded Web video messaging and fundraising campaigns quickly and economically that provide detailed viewer analytics reporting by individual e-mail address.
“I am very excited about our new partnership with Flimp Media and the addition of their Web video marketing technology to our portfolio of communications solutions” said David Costenbader, president of The Contact Group.
“Our clients want the ability to create innovative, cost-effective, and persuasive campaign messages. We are thrilled to offer clients the ability to include video with e-mail while enabling them to measure marketing effectiveness using sophisticated analytic reports.”
Using FLIMP, which stands for Flash Interactive Marketing Platform, marketers and communicators can quickly and easily create and publish Flash (video) landing pages, Web pages and digital brochures with no programming. When the video brochures are sent to target audiences using a range of integrated e-mail services, senders are able to instantly track and report detailed viewer engagement, response, and viral activity by individual e-mail address.
“We have developed a simple yet sophisticated way for online marketers and communicators to integrate video landing pages and video brochures into their e-mail marketing messages and campaigns with detailed analytics reporting by individual e-mail address.” said Wayne Wall, CEO of Flimp Media.
“We are excited to be partnering with The Contact Group, a leader in providing political advocacy and fundraising solutions, to bring our proven technology marketing solutions to their client base.“
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