April 2009
AT&T Interactive and Citysearch, an operating business of IAC, have announced a distribution agreement that integrates Citysearch user reviews, editorial content and business profiles into Yellowpages.com (YP.COM).
The additional content on YP.COM offers consumers access to even more comprehensive information when searching locally.
YP.COM advertisers benefit from increased consumer engagement, while Citysearch advertisers have another opportunity for online placements on a top 30 website.
"It's critical to innovate and continuously find new ways to connect consumers who rely on Yellowpages.com with local information they can trust–whether it's in their hometown or across the country," said David Krantz, president and CEO of AT&T Interactive.
"Additional content from Citysearch complements what Yellowpages.com is doing to meet the needs of consumers searching locally, while supporting local discovery and connection with our valued advertisers."
"With its tremendous local reach, Yellowpages.com gives us the ability to offer Citysearch customers another distribution channel reaching millions of consumers nationwide," said Jay Herratti, CEO, Citysearch.
"In turn, Citysearch's content will helpYELLOWPAGES.COM users make informed decisions about where to spend their time and money."
AT&T Interactive and Citysearch will each continue to sell their respective advertising products directly.
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