April 2009
In Quebec's new design competition program, La Collection, each designer is looking for an edge to stand out and shine. LISTERINE Whitening Strips and new LISTERINE Extreme Whitening Rinse have partnered with TVA's new series to show viewers how they can do the same - brightening smiles even more with a chance to win a trip to Italy's design capital - Milan.
Starting with the show's premiere on April 22, viewers to the new eight-week series will have the chance to look for the LISTERINE Whitening clue throughout each episode.
Viewers will be directed to go online at www.tva.canoe.ca and enter the unique clue each week for the chance to win the trip to Milan, Italy. Other highlights include exclusive "Brilliant Moment" video clips on the LISTERINE Whitening contest site and a LISTERINE Whitening inspired designer White Challenge in the show's third episode.
LISTERINE Whitening Strips and LISTERINE Extreme Whitening Rinse are owned and marketed by Johnson & Johnson Inc. Canada. Johnson & Johnson Inc. is a member of the Johnson & Johnson Family of Companies, the world's most comprehensive and broadly based manufacturer of health care products, as well as a provider of related services, for the consumer, pharmaceutical, and medical devices and diagnostics markets.
Johnson & Johnson Inc. Canada markets innovative products focusing on skin care, baby care, wound care, oral health and women's health.
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