April 2009
Mitsubishi Digital Electronics America has announced the LaserVue Carbon Neutral Facebook campaign for increased awareness of harmful carbon dioxide emissions and wasteful energy consumption.
This campaign underlines MDEA's commitment to reduce waste and set higher standards of efficiency throughout the television industry. LaserVue is one of the most energy-efficient, large-screen televisions available on the market today.
It also provides a means for individuals to learn how to become ‘carbon neutral’ by reducing electricity use and supporting renewable energy through the purchase of carbon offsets.
For the first 5,000 Facebook and Twitter users to join the LaserVue Carbon Neutral group or follow its Twitter page, MDEA will apply one dollar per person (up to $5,000) towards the purchase of 500 ‘carbon offsets’ from the non-profit organization, Bonneville Environmental Foundation (BEF). The net revenues generated from the campaign will be reinvested by BEF to support the development of new renewable energy sources.
"Through the LaserVue Carbon Neutral Facebook campaign, MDEA hopes to prepare consumers with the information and resources necessary to make a difference in the environment and recognize the importance of purchasing carbon offsets," said Frank DeMartin, VP marketing, Mitsubishi Digital Electronics America.
"We are honored to work with the Bonneville Environmental Foundation, an organization devoted to engaging people in solving the environment's most pressing issues."
Announced and available to the public in 2008, MDEA's LaserVue Laser TV not only delivers twice the color of many of today's HDTVs, but it also uses exponentially less power than comparably-sized LCD and plasma TVs.
"MDEA's Laser TV technology is evidence of their commitment to make a positive impact on the environment, and we're excited to be part of the LaserVue Carbon Neutral Facebook campaign," said Patrick Nye, head of Bonneville Environment Foundation's Climate Business Group.
"The carbon offsets purchased through the campaign will help support the development of renewable energy in the U.S. including; solar power systems for schools and public buildings and; wind power systems for farms, ranches and communities."
To take part in the LaserVue Carbon Neutral Campaign or for more information, please visit http://www.facebook.com/pages/Mitsubishi-Laservue-TV-Carbon-Neutral-Campaign/157182795458 on Facebook, http://twitter.com/MitsubishiCNC on Twitter or the MDEA Web site: www.mitsubishi-tv.com.
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