April 2009
Donna Tuths, president of Ogilvy Healthworld North America has been named ‘Advertising Person of the Year’ by Med Ad News, the magazine that has been covering marketing in the pharmaceutical industry for 25 years.
With two decades in consumer and B2B marketing, Tuths joined Ogilvy Healthworld in 2003 to focus her expertise on healthcare clients. She was former president of Organic New York and managing director of Y&R Wunderman New York, where she worked on direct marketing campaigns as global lead for AT&T and IBM.
In the last six years, Tuths has been credited with transforming Ogilvy Healthworld into a leader in the healthcare marketing sector. The agency has more than doubled in size, backed by a consistent record of business growth and effective and award-winning work.
With a new business win rate of over 75%, the agency won new business from Sanofi-Aventis, Roche Diagnostics, Smith & Nephew and Takeda Pharmaceuticals and grew organically with Allergan, Boehringer-Ingelheim, Johnson & Johnson, and Novartis over the past year.
An integrated marketing executive, Tuths has also been credited with breaking down the resource silos within the company, restructuring account teams to deliver true 360-degree integration and collaboration across professional and consumer audiences.
Recognizing her leadership, the agency promoted her from Managing Director to regional president, North America in 2007.
Outside Ogilvy, Tuths is a board member of Schools That Can, a nonprofit organization dedicated to providing inner-city children with a quality education and a co-director of the Institute for Women's Health Partnership, a national organization of healthcare professionals, marketers and advocates focused on improving health outcomes for women through dramatic change for patient and physician education.
Tuths received her award at Med Ad News' 20th annual Manny Awards at the Sheraton New York Hotel and Towers.
Ogilvy Healthworld is a leading global healthcare communications network with 55 offices in 33 countries. The network has more than 1,000 brand assignments from nearly 200 clients worldwide. A division of WPP Group.
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