April 2009
Havaianas has teamed up with Kidrobot, the world's premier creator and retailer of limited-edition art-based toys, apparel and lifestyle products, to produce a collection of co-branded flip-flops.
Merging Kidrobot's irreverent attitude and aesthetic with Havaianas' signature style and comfort, this limited edition collection is set to become the summer's hottest accessory.
Inspired by everything from 80's plastic punk fashion to gritty underground concerts, all 3 styles in the collection feature unique details such as glow-in-the-dark KidPunk logos, jumbo Kidrobot graphics and preppy punk blue and white stripes.
Each pair of rubber flip-flops also includes a 1.5-inch, glow in the dark keychain in the shape of Kidrobot's iconic toy, Kidrobot.
Elaine Sugimura, President of Alpargatas USA says, "As we continue to build our brand platform here in the US it is incredibly exciting to partner with Kidrobot who mirrors our brand essence and values - fun, fashion, color and most of all a 'cool' following."
The Kidrobot x Havaianas collection debuts exclusively in Kidrobot stores and at kidrobot.com in late April and will be available at official havaianasus website and other fine retailers starting mid-May.
Each pair includes a glow-in-the-dark Kidrobot keychain.
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