April 2009
MWW Group, one of America’s top ten public relations firms, has announced the addition of Palisades, the nice New Jersey car insurance company that gives drivers and agents more value and more service.
MWW Group will lead a multi-layered brand awareness program to elevate the company's profile among New Jersey drivers and to increase traffic to its website, Palisades.com. The communications program will include an integrated mix of consumer marketing, event management and digital media initiatives.
"Palisades is one of the leading personal auto insurance companies, servicing independent agents. The company's focus is to create a brand proposition based on providing maximum value and service to drive consumers to its agents," said Michael W. Kempner, president and CEO of MWW Group.
"Our team has been charged to develop a program that will help further grow the brand while still maintaining the strong level of trust that exists with consumers and agents."
In retaining MWW Group, Palisades will take advantage of the agency's expertise in the automotive and insurance markets, as well as its deep network of relationships with New Jersey media and influencers–both traditional and within the state's digital media landscape.
"MWW Group helped launch Palisades more than 16 years ago, and MWW will now play an important role as we continue to grow the Palisades brand and drive new consumers to our agent partners through both traditional and online channels. We selected MWW for its integrated mix of consumer marketing, digital media initiatives and a proven track record of crafting communications programs that help build brands," said Karen Murdock, VP marketing and distribution at Palisades.
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