April 2009
Motion design & production house Royale was called upon by COMEDY CENTRAL to create some fun and glitz for the show open for the "COMEDY CENTRAL Roast Of Larry The Cable Guy."
The tattoo art-inspired sequence is driven by country boy heraldry including symbolic translations of the American flag, hunting and wildlife.
Behind a dazzling array of arena rock lighting, the sequence opens with a sexy close-up of a bass fish tattoo emblazoned on a woman's lower back bearing the Cable Guy's trademark catch-phrase "Git 'R Done."
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As the tattoo-adorned Larry flexes his muscles and vaunts Dixieland's finest, we're introduced to Roast Master Lisa Lampanelli and the diverse cast of celebrity roasters including Warren Sapp, Gary Busey, Jeff Foxworthy and Toby Keith.
"This is the second consecutive COMEDY CENTRAL Roast that we have collaborated on with Royale," says Rick Austin, Producer of the "COMEDY CENTRAL Roast Of Larry The Cable Guy."
"Royale understands the Roast brand and have proven they can adapt that sensibility to the diverse personalities we have had at the center of these shows."
"They had a terrific knack for being able to make it feel right for Larry's image and also right for the show."
"Working with Royale is always a rich and collaborative experience and their impeccably crafted work is consistently beyond our wildest expectations," adds Chris Scarlata, design director of COMEDY CENTRAL's on-air promotions.
"Their collective talent is only surpassed by their ability to wholeheartedly listen to and truly collaborate with our creatives."
Excited about the potential for an edgier, animation-driven show open, Royale provided COMEDY CENTRAL with motion tests, offering visual roughs showcasing their capabilities.
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