April 2009
Netherlands-based Feney Group, a long established retail cooperative comprising 67 independent hardware businesses decided to install a digital signage network solution in its stores that include central control as well as local customization and a reporting facility.
In searching for the appropriate solution, it picked Onelan Digital Signage’s network and has developed a solution using Central Control to create eight layouts in a schedule (with a pre-determined order for the layouts to be shown), two of which that could be designed by the individual stores. Each layout has 5 zones, 4 ad-hoc, allowing customisation tailored to local market requirements, and one with a clock.
As an example one store may sell a different mobile phone to another store. In one of the pre-created layouts from Central Control the store can change the mobile phone shown in the layout, to the one they actually sell.
For marketing purposes this has given Ferney excellent feedback on how each store positions themselves and which products they feel are the most important to their local market. With the Central Control reporting functionality they are able to receive this feedback and then produce a hard copy catalogue with relevant content for a particular store.
The result is an edge over the competition, a significant achievement in ROI and the recruitment of three full time staff who maintain the smooth running of the network across the stores.
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