May 2009
Corbis and the Art Directors Club have announced the winners of the Corbis Creativity for Social Justice Award & Scholarship, part of the ADC 88th Annual Awards program recognizing the best in advertising and design from around the world. Winners were revealed at the ADC Annual Awards Gala on April 30 at the ADC Gallery in New York City.
Now in its third year, the Corbis Creativity for Social Justice Award & Scholarship honors the best work created by professionals and students on behalf of non-profits on a pro bono basis. Agency creatives receive the prestigious ADC Cubes, and Corbis donates a $10,000 cash prize to the non-profit cause and awards the winning student entry with a $2,500 scholarship.
This year's Corbis Creativity for Social Justice Award went to Ogilvy & Mather Werbeagentur GmbH, in Frankfurt, Germany and the scholarship to a team of students who are part of the Designmattersprogram at the Art Center College of Design in Pasadena, California.
Details of the campaign are as follows:
Professional Winner: Ogilvy & Mather Werbeagentur GmbH, Frankfurt, Germany
Creative Team: Simon Oppmann and Peter Roemmelt
Cause: German Foundation for Monument Protection
Campaign: "Begging Sculptures"
The Challenge: The German Foundation for Monument Protection is responsible for the country's historic buildings, many of which are in disrepair and require public financial support to be saved. The German Foundation for Monument Protection set out to raise awareness of the state of disrepair of some of the monuments and raise money to support restoration projects.
The Solution: The creative team decided to let those who are most directly affected by the disrepair–deteriorating sculptures–lead the fund-raising appeal. The team identified sculptures that are an integral part of important historic buildings across Germany. They then created replicas of the sculptures and placed them in subway stations and pedestrian underpasses where they appeared to be "begging" for donations from passersby.
Student Winner: Designmatters Program at Art Center College of Design, Pasadena, California
Creative Team: Sara Hofmann, Rawn Trinidad, Melissa Galaviz Rocamora, Andrew Behr and Ching Ching Cheng
Cause: Inspiring young creatives to support Social Justice
Campaign: "Images Speak – The Mpala Health Education Projects"
The Challenge: The work of younger artists and designers can be instrumental in making humanitarian projects successful. The Designmatters program at Art Center College of Design wanted a way to inspire and encourage young creatives to donate their passion and talent to social justice causes.
The Solution: The students profiled a successful project that the Designmatters program had undertaken as a way to inspire others to donate their passion and talent. They designed a book, Images Speak–The Mpala Heath Education Projects, describing the collaboration between Mpala Community Trust, a community-based organization in Kenya, and Designmatters. The book depicts–based on research about Kenya's family structures, languages, and narrative tendencies–how 26 illustration and photography students helped to develop visual and culturally sensitive communication materials to promote HIV/AIDS awareness and family planning. ‘Images Speak’ is an example of design as a tool used to examine and contribute solutions to critical global issues by turning creative energy and talent into action.
"It is such a pleasure to recognize brilliant creative work that is making a positive impact on our world," said Renee Martin, VP Sales, Corbis.
"The winning teams exhibited such talent and demonstrated their dedication and commitment to helping advance social justice."
As part of the award, Corbis presented a $10,000 cash prize to the German Foundation of Monument Protection and a $2,500 scholarship to the winning students at the Art Center College of Design.
The ADC Awards Exhibition, showcasing the winners from this year's award winners, will run at the ADC Gallery in New York from June 4 to 26. For information or to RSVP for the VIP Opening on June 4, visit www.adcglobal.org/adc/events/calendar.
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