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Daily News


04 May 2009





Dell Design Studio To Turn Laptops Into Works Of Art
PRESS RELEASE


May 2009

The art of turning a laptop into a unique expression of the self has just gotten a boost from Dell’s self-professed panel of experts on the matter.

The computer manufacturer has just included on its Dell Design Studio, 200 new designs, colors and patterns that will turn any laptop into a fashion accessory, and all especially suited to the Studio 15 and Studio 17 range of Dell laptops.

This update to the studio is based on inspirations and themes drawn from a variety of cultures. Content and artwork will be refreshed regularly and arranged into themes, each with a ‘curator’ who selects contributing artists from around the world.

Fittingly, the inaugural theme in this update is titled ‘Today’ and features as a collection of modern-day artistic expressions that were hand picked by Ed Boyd, Dell VP consumer experience design, who also serves as curator to shoppers visiting the studio.

“Dell Design Studio is the purest form of self-expression for a wide variety of tastes and styles,” said Boyd.

“I loved creating this first themed volume, and am really excited about the opportunities to bring in new curators, artists and points of view to the Design Studio.”


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