May 2009
TBWA\Chiat\Day Los Angeles has promoted Rob Schwartz to Chief Creative Officer. The Agency also announced the hiring of Al Kelly, who will assume the role of Co-Executive Creative Director along with Patrick O'Neill.
Schwartz was previously Executive Creative Director of the office and has been a key creative force behind Pepsi's most recent ‘refresheverything’ campaign, Nissan's global, long-running ‘Shift’ campaign, the ‘More People Go with Visa,’ campaign, and pretty much everything else that comes out of the LA office. Rob will continue to act as Global Creative Director for both the Visa and Nissan accounts.
Prior to joining at TBWA\Chiat\Day as an Associate Creative Director in 1998, Rob was a creative director at Team One, helping to build both Lexus and adidas into major brands
Al Kelly joins the Agency from Fallon, Minneapolis where he served as Executive Creative Director. Kelly's primary responsibility will be for the Agency's Pepsi client. O'Neill will continue to oversee the Agency's Visa and Sara Lee Business in the US.
TBWA\Chiat\Day Los Angeles has also added several new creatives to its digital team including: Jason Nichols, who joins as Creative Director from RGA; Mike Kohlbecker, who joins as ACD from Crispin Porter Bogusky; Alexandra Sann, who joins as ACD from Deutsch; and Dustin Artz, who joins as Art Director from Team One.
Kelly was most recently Executive Creative Director of Fallon, Minneapolis. Prior to joining Fallon, Kelly was ECD with StrawBerryFrog's Amsterdam working on clients such as Heineken and Barilla Pasta, among others. Prior to that, he served at Omnicom Group's Goodby, Silverstein & Partners in San Francisco, working as GCD on accounts such as Comcast, Hewlett-Packard, Nike and Saturn.
O'Neill was previously Group Creative Director for Visa and Sara Lee. Prior to joining the Los Angeles office Patrick served as Executive Creative Director at TBWA\Chiat\Day New York working on ABSOLUT and Joe Boxer, among others. Prior to joining TBWA\Chiat\Day he worked as an Associate Creative Director at Deutsch, contributing to memorable campaigns such as ‘Ikea,’ ‘Kohler’ and ‘Clinton/Gore '92.’
Previously, Patrick and Al were partners at O&M, NY (1991-92) and won several awards on the ‘Crunch Fitness’ and ‘Dead Comics Society’ campaigns.

This news message is supported by The Bazaar, a marketplace to buy and sell creative objects. Earn more revenue by selling your prints, downloadable images, or custom products. Set up your store today and stand a chance to have your products featured on DesignTAXI, towards millions of lovers of creative content!


