May 2009
The Propeller Group has been appointed by RKCR/Y&R for PR strategy and communication counsel, and implementation of a full-service media relations program to promote the agency’s people, insights and extensive portfolio of work. The assignment begins with immediate effect.
RKCR/Y&R’s client list includes some of the UK’s leading brands including BBC, Virgin Atlantic, Marks & Spencer and Lloyds TSB. The agency ranked as the sixth biggest UK agency in 2008 representing clients spending £250m according to Nielsen.
RKCR/Y&R CEO Richard Exon said, “RKCR/Y&R has used a variety of PR resources in the past, often very successfully, and we felt the time was right to embark on a broader program of PR across the agency and bring in an established company in this sector.”
Martin Loat, director at Propeller Group said, “People respond to our bright ideas, our proactive approach to PR and our real understanding of the true potential for our clients’ campaigns. Propeller is looking forward to working with such a dynamic agency as RKCR/Y&R to achieve their objectives for future business growth.”
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