May 2009
Materials created by Todd Allen Design for Goshen Health System were recognized for marketing and advertising excellence in the annual Healthcare Advertising Awards.
“The healthcare environment is very competitive, especially in certain specialty lines of care,” said Todd Allen, Todd Allen Design president and executive creative director.
“In healthcare marketing, the message has to resonate compassion and sensitivity with certain at-risk populations, while maintaining consistency and strength in overall branding."
Todd Allen Design received two Gold awards for its entries in the healthcare system group-under $500 million in revenue. In the Television Ad category, a Gold was received for the Goshen Center for Cancer Care :60 TV spot titled “Encircles.”
The “Truths About Bariatrics” multimedia campaign garnered a Gold award in the Total Advertising Campaign category.
Created for Team Bariatrics, the campaign included a :60 TV spot, radio, print ads and a direct mail piece complete with informational DVD.
Now in its twenty-sixth year, the national competition received over 3,600 entries, making it the largest healthcare advertising awards competition.
A panel of judges reviewed all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.
This is the seventh year that Todd Allen Design has been recognized by the annual Healthcare Advertising Awards.
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