May 2009
Petry Network, a division of Petry Holding, Inc., a leader in the nation’s television advertising representation market, has announced that it has signed a sales representation agreement with Xinhua Sports & Entertainment (XSEL), a leading sports and entertainment media company in China, to develop television and online advertising sales in North America for the Chinese media company.
XSEL offers international sports programming and entertainment content in China, including NHL, NCAA sports, boxing and mixed-martial arts, and caters to an audience of young and upwardly mobile consumers across a variety of platforms, including television, the Internet, mobile phone, university campuses and other multimedia assets. The company creates relevant advertising and sponsorship opportunities for advertisers through premium sports entertainment. XSEL has exclusive advertising arrangements with nationwide free-to-air TV channels in China which reach 400 million viewers in 35 major Chinese cities, and Koobee.com which is an on-campus portal providing direct access to 30 million potential students across 2,000 university and collage campuses in China.
Alexander P. Brown, president and CEO Petry Media said, “We are delighted to be representing XSEL and its broadcast media assets including a nationwide free-to-air TV channel and a university Internet network in the United States. This is a unique opportunity to access the increasingly affluent young people of China, a highly valuable but yet difficult to reach demographic.”
“Given this high quality audience, we believe these properties are an ideal target for diversified and blue-chip U.S. advertisers. We intend to access Petry’s extensive advertiser and agency relationships across the country to bring greater value to these premier entertainment properties. We are excited to have these brands on board as clients and look forward to a long and successful partnership.”
XSEL’s COO, Zhu Shan said, “We are very pleased to be working with Petry Network in the United States to develop our international sales strategy. With Petry’s in-depth market knowledge, there is great potential to expand North American advertising revenues based on our unique platform in Mainland China.”
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