PRESS RELEASE


May 2009

The New York Times (NYT) and Adobe have launched Times Reader 2.0, an enhanced version of the digital newspaper reader with online/offline reading capabilities, powered by Adobe AIR software, a key component of the Adobe Flash Platform.

Times Reader 2.0 is now available on any computer running Windows, Mac OS or Linux operating systems. Times Reader 2.0 more closely mirrors the printed newspaper through improved navigation and functionality.

“We are excited to release this enhanced version of Times Reader on Adobe AIR,” said Robert Larson, VP digital production, The New York Times.

“The Times is committed to developing innovative products to meet the needs and demands of our readers on whichever platform they choose. Times Reader 2.0 brings together the rich narrative of reading the print version with the benefits of online media such as integrated search, news updates and video journalism.”

“The new Times Reader on Adobe AIR provides a highly readable, engaging mix of The New York Times print and Web editions,” said Michele Turner, VP product marketing for the Platform Business Unit at Adobe.

“By leveraging the Flash Platform, using Adobe Flex Builder to create the application and deploying it on Adobe AIR, The New York Times is showcasing what is possible today with digital publishing, by delivering a branded Rich Internet Application (RIA) outside the browser that provides a closer, consistent connection to readers.”

New features of Times Reader 2.0 on Adobe AIR:

Blends the best of the print and Web: parallels printed news with columns of high-quality text, combined with the dynamic flexibility of the Web, including search, links and up-to-the minute headlines.

Enhances online/offline reading capabilities, allowing readers to sync content via Wi-Fi and read synced content offline.

Downloads the Latest News section every five minutes from NYTimes.com. Users can customize how often the Latest News is updated.

Provides the latest videos from NYTimes.com.

Allows readers to use the Browse mode to zoom out and view the visual overlay of New York Times articles, similar to browsing the print edition.

Includes full text search.

Integrates interactive version of The New York Times premium crossword puzzle.


............................................................................
Read NEW YORK TIMES ARTICLES on TAXI Design Network

NYT ConsumerSearch.com Official Honoree For 13th Webby Awards

NYT Launches International Weekly Edition In Greece

IHT And NYT Join Forces On Web To Reveal New-Look Newspaper




This news message is supported by The Bazaar, a marketplace to buy and sell creative objects. Earn more revenue by selling your prints, downloadable images, or custom products. Set up your store today and stand a chance to have your products featured on DesignTAXI, towards millions of lovers of creative content!