May 2009
Fabrica, the Benetton Group’s communication research centre, will participate with the installation Imaginaires at the International Contemporary Furniture Fair (ICFF) of New York.
A large table will host natural, surreal landscapes in which simple, handmade ceramic pieces representing the plant world and sophisticated blown-glass objects will merge with electric systems to create a new perspective of reality.
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Thus, an electric plug generates leaves or flowers, or a cabbage becomes an integral part of an interactive clock in which the
numbers meet in nature.
New York’s extraordinary skyline provides the perfect backdrop for Fabrica’s young artistresearcher’s inspired design vision.
Fabrica is Benetton’s communication research centre, created in 1994 from Benetton’s cultural heritage.
It is located in Italy, near Venice, in a complex which Tadao Ando restored and enlarged.
Fabrica’s challenge is both an innovative and international one.
It is a way of marrying culture and industry, using a form of communication which no longer relies only on the usual kinds of advertising, but conveys industrial culture and the company’s intellect through other media: design, video, music, cinema, photography, publishing, the Internet.
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