May 2009
Badillo Nazca Saatchi & Saatchi enjoyed another hugely successful evening at the recent Cúspide 2009 advertising festival, sponsored by Puerto Rico's Advertising Agency Association. The agency picked up 15 awards on the way to the coveted Agency of the Year title–the fourth time in the seven years this award has been given that the agency has triumphed.
The individual awards covered a range of categories and clients, including gold in the Print cateogry for Lexus’ ‘Forgetful’ and in the Direct Mail category for Fondos Unidos de Puerto Rico (United Way) ‘Hole.’ There were also 5 silvers and 8 bronze awards (for Toyota, Lexus, United Way, General Mills/Cheerios and The Home Depot).
Badillo Nazca Saatchi & Saatchi President, Erasto Freytes said, "I can't hide my immense joy and satisfaction at having received the Agency of the Year distinction at Cúspide 2009, the fourth time in which Badillo has received it during the seven years since Cúspide began giving an Agency of the Year award. I am terribly proud of the delivery, the passion and the commitment of all our creative department in generating ideas which transform our clients' businesses, working closely with the account service team and the rest of the agency in building Lovemarks. We are thankful to our clients for their support and for championing our ideas. This award also belongs to them."
A full list of the awards is below:
Agency of the Year
Gold Print Campaign: Lexus ES 350 – ‘Forgetful’
Gold Direct Mail: Fondos Unidos de P.R. (United Way) – ‘Hole’
Silver TV (Institutional/Corporate): Toyota/Brand – ‘Fear’
Silver Radio Campaign: Fondos Unidos de P.R. (United Way) – ‘Noise’
Silver Print (Motor Vehicles): Lexus ES 350 – ‘Pool’
Silver Print (Food Products): General Mills/Cheerios – ‘Life Saver’
Silver Print (Sweepstakes & Promotions): The Home Depot – ‘Mirrors’
Bronze TV (Institutional/Corporate): Toyota/Brand – ‘Musical’
Bronze TV (Motor Vehicles): Toyota/Highlander – ‘Polar Bear’
Bronze TV (Public Service): Fondos Unidos de P.R. (United Way) – ‘Noise’
Bronze Radio (Public Service): Fondos Unidos de P.R. (United Way) – ‘Cry’
Bronze Print (Sweepstakes & Promotions): Toyota/Sale – ‘Cow’
Bronze Print Campaign: Toyota/Sale – ‘Hidden’
Bronze Print (Motor Vehicles): Lexus ES 350 – ‘Golf’
Bronze Print (Motor Vehicles): Lexus RX 350 – ‘Hand’
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