May 2009
The CLIO Awards has named the winners of the Communications Awards for this year.
In recognizing for Print, Direct Mail, Radio, Poster and Billboard mediums and new Strategic Communications/Public Relations mediums, the Awards went out to:
Grand and Gold CLIO winners
2009 PRINT: 77 CLIOs Awarded (1 Grand, 12 Gold, 22 Silver, 42 Bronze)
Grand CLIO Winner in Print, CLM BBDO, Boulogne-Billancourt
Pharmaceuticals, Dissolve Your Problems
‘Bear, Paparazzi, Magician, Prison’ for Alka-Seltzer
Abbott Mead Vickers BBDO, London
Corporate/Institutional
‘Inner Child’ for Museum of Childhood
AlmapBBDO, Sao Paulo
Automotive, Volkswagen Customized Trucks
‘Volkswagen Customized Trucks - Beer Box, Volkswagen Customized Trucks - Fruit Box, Volkswagen Customized Trucks - Milk Box, Volkswagen Customized Trucks - Egg Box’ for Volkswagen Trucks
BBDO Malaysia, Kuala Lumpur
Automotive, Two Worlds
‘Bushman & Eskimo, Husky & Camel, Mountain Goat & Crocodile’ for Jeep
Clemenger BBDO, Wellington
Public Service, Crashed Beds
‘Bridge, Tree, Creek’ for Driver Fatigue
Del Campo Nazca Saatchi & Saatchi, Martinez
Health Care Services
‘Children – Tree’ for Hospital Aleman - Kinder Plan
Leo Burnett & Arc Worldwide Thailand, Bangkok
Home Furnishings/Appliances
‘Chicken, Fish, Lobster’ for WMF
McCann Erickson, Madrid
Public Service
‘Woman Shoe’ for Greenpeace
Miami Ad School Europe (Student - Sandra Nicolas), Hamburg
Student. Inspired By Life
‘Porridge, Brother, Aunt’ for IKEA
Saatchi & Saatchi Worldwide, Petaling Jaya
Public Service
‘Stop’ for Guinness
TBWA\PARIS, Boulogne-Billancourt
Household Products, Mir Black
‘Mir Black - Spider, Mir Black – Arms’ for Henkel
TBWA\PARIS, Boulogne-Billancourt
Household Products, Mir Laine
‘Mir Laine 1, Mir Laine 2, Mir Laine 3, Mir Laine 4’ for Henkel
2009 DIRECT MAIL: 13 CLIOs Awarded (2 Gold, 4 Silver, 7 Bronze)
Gold CLIO Awards are as follows:
Lowe Limited, Bangkok
Dimensional,
‘Torture Test’ for Breeze Excel Washing Detergent
Philipp und Keuntje GmbH, Hamburg
Collateral, ‘Balloon’ for Chubb Nord-Alarm Security Systems Company
2009 RADIO: 23 CLIOs Awarded (6 Gold, 6 Silver, 11 Bronze)
Gold CLIO Awards are as follows:
DDB Chicago, Chicago
Beverages/Alcoholic, Real Men of Genius
‘Mr. Rain Delay Tarp Roller Outer, Mr. Golf Quiet Sign Holder, Mr. Football End Zone Painter, Mr. Football First Down Marker’ for Anheuser-Busch
Grey, Melbourne
Public Service, Pictures of You
‘Anne, George, Martin’ for Anti-Speed Message
Grey South Africa, Sandton
Public Service
‘Shark Attack’ for Shark Life
Grupo Gallegos, Long Beach
Media, Subtitles
‘Epic, Robinson, Horror’ for Comcast CableLatino
Network BBDO, Johannesburg
Travel/Tourism, Plain Insanity
‘Ferret, Dancer, Dog’ for Virgin Atlantic Airlines - Upper Class Suites
Saatchi & Saatchi, New York
Business Equipment/Services, Compression Radio
‘Soap Opera Romance, Eating Candy, Calling Tech Support’ for StuffIt Deluxe
2009 POSTER: 42 CLIOs Awarded (6 Gold, 17 Silver, 19 Bronze)
Gold CLIO Awards are as follows:
Abbott Mead Vickers BBDO, London
Corporate/Institutional
‘Inner Child’ for Museum of Childhood
BBDO Malaysia, Kuala Lumpur
Automotive, Two Worlds
‘Bushman & Eskimo, Husky & Camel, Mountain Goat & Crocodile’ for Jeep
Big Ant International, New York
Public Service
‘What Goes Around Comes Around’ for Global Coalition for Peace
Contract Advertising India Pvt. Ltd., Mumbai
Public Service
‘Family Name’ for Aadhar Association
Del Campo Nazca Saatchi & Saatchi, Martinez
Health Care Services, Children
‘Tree, Cookie, Stairs’ for Hospital Aleman – Kinder Plan
KNARF (Students - Annie Chiu, Anna Echiverri), New York
Student
‘Subway Bench’ for Victoria's Secret
2009 BILLBOARD: 20 CLIOs Awarded (2 Gold, 7 Silver, 11 Bronze)
Gold CLIO Awards are as follows:
DDB London, London
Media
‘Global Downturn’ for Financial Times
Leo Burnett Canada, Toronto
Beverages/Alcoholic
‘Share Our Billboard Campaign’ for James Ready
For the first-time ever, the CLIO Awards introduced a new Strategic Communications/Public Relations medium to the awards show. The new medium honors the innovative and creative use of any form of unpaid publicity and messaging that drives credibility, awareness, reputation, and relationships between a company or organization and its consumers or constituents. Richard Edelman, president and CEO of Edelman, served as the 2009 Executive Jury Chair for this category.
The Gold winners for this category are as follows:
2009 STRATEGIC COMMUNICATIONS/PUBLIC RELATIONS: 9 CLIOs Awarded (2 Gold, 4 Silver, 3 Bronze)
Edelman, Chicago
Consumer
‘FilterForGood: Better Water, Less Waste’ for Brita
Ketchum, San Francisco
Consumer
‘Haagen-Dazs loves Honey Bees: Let's Lick This Problem’ for Haagen-Dazs
To see a complete list of all Grand, Gold, Silver and Bronze CLIO Award winners in all categories, please visit www.clioawards.com.
The Communications Awards was held at The New Joint in the Hard Rock Hotel & Casino, Las Vegas.
In honor of the monumental 50th Anniversary CLIO Awards, the 3-day CLIO festival featured decade-themed award shows. The Communications Awards celebrated the 1960s with a video montage of the advertising and design techniques that shaped the marketplace during that decade.
The show also featured a musical performance by American singer/songwriter Spencer Day, and the presentation of an Honorary CLIO Award to Matthew Weiner, winner of four Primetime Emmy Awards and Executive Producer and Creator of AMC's MAD MEN. Weiner was recognized as being one of the most powerful storytellers to ever tackle the rise of advertising in America through a critically acclaimed original television series. The show, set in 1960s New York, follows the lives of the ruthlessly competitive world of Madison Avenue advertising executives.
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