May 2009
Industry veteran Ted D’Amico, Ph.D., has been named to the new post of Chief Research Officer at media research company, Ipsos Mendelsohn.
Dr. D’Amico joined Ipsos Mendelsohn in March 2008 as a Senior Vice President and will continue to have that title in addition to his new post. With over 30 years of research experience, including 25 years in media, marketing and advertising, his programs have covered a wide variety of industry topics including: defining target audiences, assessing brand loyalty, pinpointing brand strengths and weaknesses, determining brand switching dynamics, as well as selecting media vehicles based on behavioral measures.
In addition to developing research programs, he has published many papers in the media research, market research and academic communities on a broad range of subjects including: targeting the mature market, sample error, commercial testing services, taste tests, ascription and fusion, concept tests, and electrophysiological assessment techniques.
“Ted’s vast expertise, experience and keen insights have already played an important role in the success of our Affluent Survey, omnibus surveys, custom marketing and media research,” said Bob Shullman, president, Ipsos Mendelsohn, “and now, in his new expanded role, Ted will be materially adding to our capabilities.”
Dr. D’Amico came to Ipsos Mendelsohn from MRI-Mediamark Research, where he was Senior Vice President/Research. Prior to that, he was Director of Technical Services at FCB/Leber Katz Partners and Scarborough Research, as well as Director of Research at J. Walter Thompson.
In addition, his distinguished academic credentials include conducting research for the City University of New York, from which he holds his Ph.D. in Neuropsychology.
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