PRESS RELEASE


May 2009

Mohawk Fine Papers has officially launched its new paper store online at mohawkpaperstore.com and now customers can shop with even more ease.

The new virtual store features digital paper, bright colored paper, copy paper, high quality stationery paper and envelopes from any of the brand’s premium paper grades, all in one convenient location.

Products are cleverly organized to anticipate different ways customers might perform their search for paper. In three shopping paths, a user can either ‘Shop by Project,’ ‘Shop by Feature’ or ‘Shop by Product Line.’ The first path is for those looking to tailor their paper to the work they are doing. The latter two, respectively, are for paper professionals who already know what they are looking for in paper and for those who would like a quick orientation of products before making their pick.

“Mohawkpaperstore is the embodiment of efficient online shopping. The use of robust product filtering mechanisms, visual search tools, light-box displays and customizable options to revise searches—without having to go backwards—means that users will find what they need quickly, understand their shopping path and end up at checkout in very few clicks,” said Hilary Davis, Interactive Marketing Manager, Mohawk Fine Papers.

Designed by Overit Media, the site is as visually effective as the shopping experience with a crisp white background that lets the product do the talking. The homepage features a carousel showcase that features promotions and news. Simple, intuitive navigation, faster loading time and convenient search tools make it easy enough for anyone to use.

Mohawk Paper Store Feature Tools

LOrder Mohawk Samples: A one-stop point for ordering of reams, boxes of envelopes, sample packs, swatchbooks and preprinted promotions.

Mohawk’s Environmental Papers: Shows a list of Mohawk’s responsibly made papers and allows a search for items made with windpower, made carbon neutral, contain postconsumer waste fiber, carry the FSC certification or carry the Green Seal certification.

Digital Printing Equipment: Allows a view of Mohawk’s products specifically optimized for a variety of digital color production presses such as the HP Indigo, Kodak Nexpress 2100 Plus Digital Color Production Press and the Xerox iGen3 Digital Production Press.


More features including Mohawk’s ‘Color Selector’ and ‘Find a Printer or Designer’ tools are scheduled to be added soon. Expandable capabilities are built in so the design and features can grow with Mohawk and its customers. Phase Two plans are already underway.


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