May 2009
Yahoo! sites have ranked as the top display ad publisher on comScore’s March 2009 ad metrix with 42.8 billion ad views (13.2 per cent market share), reaching 139 million people online. The figures also confirm that the company is top U.S. display ad publisher.
After Yahoo! comes Fox Interactive Media ranking in second with 31.4 billion ad views (9.7 per cent) and Facebook in third with 24.8 billion ad views (7.7 per cent)
AT&T ranked as the top display advertiser in March with nearly 6 billion ad views (1.8 per cent market share), which reached 147 million people online. A significant theme across AT&T's display ad campaigns in March was the promotion of free camera phones, including the Sony Ericsson W350. Other top display advertisers included Verizon with 5.7 billion ad views (1.8 per cent share), Vonage with 4.3 billion ad views (1.3 per cent) and Scottrade with 4 billion ad views (1.2 per cent).
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