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Honda Insight Becomes First Hybrid To Rank First In Japan Auto Sales

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May 2009

Honda has announced that its Insight model ranked as the industry's best-selling car among new vehicle registrations in Japan for the month of April 2009, with sales of 10,481 units according to figures from the Japan Automobile Dealers Association. It is the first time in history for a hybrid model to be the industry's best selling vehicle in Japan for any monthly sales period.


Fit was the industry’s best-selling car among new vehicle registrations in Japan for calendar year 2008 and the fiscal year ended March 31, 2009. Fit was also the industry’s best-selling car for the month of March 2009, for the fourth consecutive month since December 2008, until it was displaced by Insight to become the industry’s second best-selling car in April 2009,with sales of 9,443 units. It is the first time Honda has occupied the industry’s top two best-selling car positions.

Since its introduction on February 6, 2009, the all-new Insight has been very well received by a wide range of customers due to its excellent environmental performance, easy-to-use packaging, light and comfortable driving and affordable pricing.

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