May 2009
Sony Corporation has appointed George Bailey to the newly created position of Senior Vice President, Corporate Executive and Chief Transformation Officer, effective June 1, 2009.
In this role, Bailey will work with senior management to help accelerate Sony’s transformation into a premier and profitable provider of networked products, content and services.
Specifically, Bailey will lead the newly established Transformation Management Office and
provide vital input, coordination and support for the Consumer Products and Devices Group
(CPDG) led by Hiroshi Yoshioka, Executive Deputy President of Sony Corporation and President
of the CPDG, the Networked Products and Services Group (NPSG) led by Kaz Hirai, EVP of Sony
Corporation and President of the NPSG, and other key business groups. He will also work closely with the cross-functional teams dedicated to supply chain/logistics and common software and technology platforms.
Bailey will join Sony Corporation from IBM, where he most recently served as General
Manager of IBM’s Microelectronics Division and a member of IBM’s senior leadership team. From
2003-2008, Bailey served as Global Managing Partner for IBM’s electronics industry consulting
practice, which included clients in consumer electronics, semiconductors and network equipment.
He joined IBM through its acquisition of PriceWaterhouseCoopers’ (PwC’s) consulting business,
and subsequently played a key role in the successful integration of that business into IBM’s
Business Consulting Services division to create the world’s largest consultancy and one of IBM’s
most profitable businesses.
Before joining IBM, Bailey was a Senior Partner at PriceWaterhouseCoopers for nearly a
decade. During that time, he led the global Strategy and Change Business and PwC’s High
Technology Practice, consulting to global companies requiring dramatic improvements in their core processes, restructuring and operational improvement. He also ran the firm’s innovation program. Bailey began his career at the consultancy of Towers Perrin in 1985.
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