May 2009
Q Interactive, a leading online marketing services provider, today announced that it is now the exclusive provider of lead generation advertising for AOL. The agreement provides AOL with a turnkey solution to deliver highly relevant, targeted advertising to consumers via Q Interactive's high-performance Registration Path Solutions, a service of the company's online advertising network, The Q Network.
The solution is powered by Q Interactive's automated, proprietary targeting engine, the TrueConversion Engine, which leverages a combination of self-reported geo-demographics, on and offline behavioral and transaction-based data in one global consumer database to deliver the most relevant advertisements directly to individual consumers. Q Interactive boasts a higher level of targeting, predictive behavioral, which predicts what offers consumers will be most interested in and take an action on, based on consumer insight, not Web site.
As part of the program, Q Interactive's Registration Path Solutions provides valuable promotions and trial offers from premium brands, which are targeted to AOL.com visitors.
"AOL is a premier brand publisher and we are proud to have been chosen to provide them with quality advertisements from The Q Network," said Matt Wise, president and CEO of Q Interactive.
"Our partnership provides an exciting opportunity for AOL to both monetize its site traffic and help enhance its consumers' experience. We are grateful to partner with AOL, a pioneer in the Internet industry."
The Q Network, Q Interactive's extensive advertising network, reaches 91 million unique consumers per month and includes 40 million opt-in email subscribers. It is the Internet's largest customer acquisition ad network, and active with the IAB in writing policies and guidelines for lead generation and customer acquisition on the Internet for the rest of the industry to follow.
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