May 2009
LSF Interactive, a global online performance marketing and advertising agency, has announced its media sponsorship of ‘140: The Twitter Conference.’
The 140 conference is the world's first event dedicated to both the business users of Twitter and the developers who build for the platform. 140 will include presentations by four current Twitter developers and a preview of seven new Twitter applications.
"As an online marketing agency, we recognize the significant impact that Twitter is having on advertising and communication. Our approach is based on minimizing risk and maximizing results for advertisers and we support Twitter as an innovative way for people to connect," said Daniel Laury, founder, president and CEO of LSF Interactive.
Twitter is the popular service that lets millions of users send frequent, short (140 character) updates to "followers." Twitter currently has over six million users and a triple-digit growth rate.
Twitter has become increasingly important in today's challenging economy, in which marketers face shrinking budgets and need to reach consumers in cost-effective ways.
According to Forrester Research, Twitter is "uniquely valuable to marketers because it's more immediate and interactive than any other digital channel."
David Peck, New Media Strategist at LSF Interactive and avid Twitterer (@davepeck), will join the best practices panel, ‘I am a Twitter God(dess) and So Can You.’ In this session, experts will discuss the strategies, tactics, and tools that have taken them to the top of the twitosphere.
Alex Payne, API Lead at Twitter, Inc., will give the opening keynote, ‘The Business Value of Twitter,’ and will provide several real-world examples of how the Twitter API is delivering results for organizations of all sizes.
The conference will be held on May 26-27, 2009 at the Computer History Museum in Mountain View, CA. More details can be found online at http://parnassusgroup.com/twitterconference/
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