May 2009
Publicis Groupe has announced the acquisition of its long-term affiliate Publicis MARC, the Bulgarian integrated communications agency.
Publicis MARC offers the full range of communication services and offers its clients expertise in
advertising, PR, media consultancy, web and event marketing, sales promotions, direct
marketing and production.
The Sofia-based agency will become part of the Publicis Worldwide global network. Nikolai Nedelchev, the founder and CEO of Publicis MARC, will continue to manage the agency and from now will report to Tomasz Pawlikowski, CEO Publicis Central and Eastern Europe.
Publicis MARC was founded in 1995, and has enjoyed a special partnership with Publicis
Worldwide since 2002. The agency employs over 120 professionals and services a broad
range of international and Bulgarian clients including L’Oréal, Garnier, Renault, Nestlé,
leading retail bank DSK, Coca-Cola, Zagorka (Heineken), P&G, Sony, Starbucks, BNP
Personal Finance, Carrefour, and Shell.
For the last two years, Publicis MARC has been the most internationally awarded Bulgarian agency at awards shows such as the Golden Drum and Epica awards.
Richard Pinder, COO Publicis Worldwide, greeted the news with enthusiasm saying, "As a company, we are investing in countries and disciplines that offer growth. We believe that Bulgaria has significant growth potential and our investment in Publicis MARC is the most promising way for us to tap into it. We are very happy to be closing this deal."
Nikolai Nedelchev, CEO of Publicis MARC added, "This is a logical next step in our strong
collaboration with Publicis Groupe, and it has made Publicis MARC Group the first-of-itskind
advertising and marketing services structure in Bulgaria. We are very excited as this
means a broader range of business opportunities, and also provides us a chance for
sustainable growth and stability over the long term.”
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