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WeissComm Group Acquires Common Sense Media Group

PRESS RELEASE


May 2009

WeissComm Group has announced the acquisition of Common Sense Media Group, a social media consulting company founded by Bob Pearson, who will become WeissComm's Chief Technology and Media Officer.

WeissComm also announced that it has signed a strategic alliance with Rule 13, a firm focused on social media education, research and training. Pearson will continue to operate and grow this function for WeissComm out of what will now serve as its Austin office.

Before starting Common Sense Media Group, Pearson was VP communities and conversations at Dell, where he and his team were responsible for developing an industry-leading approach to social media. His team at Dell built and maintained 25 blogs, forums and community sites in seven languages worldwide with over 200 million page views of annual interaction.

Pearson's team built Ideastorm, the first external idea community for a Fortune 500 company, as well as similar sites for healthcare customers and for employees. He also oversaw the company's approach to Twitter, Facebook and other major social media sites. His team's efforts, which have been featured in numerous books, such as Groundswell and Crowdsurfing, were highly targeted and successful at improving customer service and satisfaction online, increasing brand value, empowering customers to solve technical issues, rate and review products and, ultimately, help drive e-commerce.

Before joining Dell, Pearson was head of global corporate and pharma communications at Novartis in Basel serving on the company's Pharma Executive Committee. Prior to Novartis, he built the global healthcare practice for GCI Public Relations, ultimately becoming president of the Americas for GCI.

Pearson is a frequent speaker on social media, ranging from Salesforce.com's DreamForce to Inc. 500 to Microsoft's Software Architects Forum to the upcoming Twtrcon this weekend. Pearson is Vice-Chair of the Emerging Technology Committee for the State of Texas and serves on P&G's Digital Advisory Board and the advisory board of Uservoice. He is also president of the Blog Council, the only organization for social media leaders in the Fortune 1000 to share best practices in a private forum.
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