May 2009
Nestlé Malaysia and McCann Erickson, a division of McCann Worldgroup, have launched an extensive campaign titled ‘Let Kids Be Kids’ for leading growing-up milk powder brand, Nespray 1+.
The campaign covering TV, radio, press, print, out-of-home (OOH), consumer relationship marketing (CRM), direct mailers, in-store, events and public relations advocates a richer childhood through Nespray 1+ Active Protection containing Lactobacillus Protectus, the good bacteria against bad bacteria which is vital during the growing years.
The campaign features one of Malaysia’s best known personalities, Sheila Majid in her journey of motherhood.
Nespray 1+ is proud to work with Sheila, Malaysia’s foremost singing sensation, who is also a mother of a one year old daughter. Sheila’s success as a mother as well as in business is an ideal role model for most Malaysian mothers.
Commenting on Sheila Majid’s role for Nespray, Ho Hau Chieh, Business Executive Manager, Milks Business Unit, Nestlé Malaysia said, “We are proud to be associated with Sheila as she is a positive role model for mothers in Malaysia. Our campaign emphasizes the maternal instincts of a mother in ensuring that her child receives the necessary protection in the journey of exploration and experiment.”
Ho adds,”Nespray 1+ Active Protection understands a mother’s hope for her child to be healthy. Thus, Nespray 1+ Active Protection with Lactobacillus Protectus, the good bacteria, will ensure that children enjoy good nutrition in their journey of discovery.
According to Huang Ean Hwa, Deputy Chairman, McCann Worldgroup Malaysia, “The ‘Let Kids be Kids’ campaign aims to inspire mothers to continuously nurture and bring out the best in their child amidst all the challenges they face through life. The campaign reinforces this and most importantly to inspire them to lead a joyful and fulfilling motherhood.”
The 30-second TV spot titled ‘Curiosity’ sets the overall tone of the campaign showing how Sheila provides the protection her daughter needs through Nestlé Nespray 1+ Active Protection so that she can freely explore and enjoy a childhood full of discoveries. The campaign is expected to run until the end of 2009.
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