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Interactive Marketing Excellence Honored At Annual EIMA Banquet

PRESS RELEASE


May 2009

The DFW Interactive Marketing Association (DFWIMA), one of the largest interactive marketing groups in the nation, recognized the best interactive creative from the Dallas/Fort Worth Metroplex last night at Gilley's Dallas. More than 400 people were in attendance at the 9th annual Excellence in Interactive Marketing Awards (EIMA).

The winners are:

Best Of Show


  • Firehouse (Firehouse)


    Most Effective Local Campaign


  • Winner: Slingshot, LLC. (Greyhound Bus Line)

  • 2nd Place: VLG (e-Rewards)


    Most Effective Search Campaign


  • Winner: Click Here, Inc. (Protection One)

  • 2nd Place: Click Here, Inc. (Centex Homes)


    Most Effective Non-Profit Campaign


  • Winner : Click Here, Inc. (The Salvation Army)

  • 2nd Place: imc(2) (Diet Coke)


    Most Effective Multicultural Campaign


  • Winner: Slingshot, LLC. (Jack Daniel's)


    Most Effective Integrated Marketing Campaign


  • Winner : TM Advertising (American Airlines)

  • 2nd Place: Click Here, Inc. (Chick-fil-A)


    Most Effective Online Marketing Strategy


  • Winner: Slingshot, LLC. (Mission Foods)

  • 2nd Place: Boxcar Creative (Denny's Late Night)


    Most Effective Online Brand Experience (Web sites, mini sites, extranets, etc.)


  • Winner: Slingshot, LLC. (Jack Daniel's)

  • 2nd Place: TM Advertising (American Airlines)


    Most Effective Customer Acquisition Promotion


  • Winner : TM Advertising (American Airlines)


    Most Effective Use of Video


  • Winner : Firehouse (Firehouse)

  • 2nd Place: Marketing Arm (AA.com)


    Most Effective Use of Rich Media


  • Winner : TM Advertising (Sport Chalet)

  • 2nd Place: TM Advertising (Bell Helicopter)


    Most Effective Use of Emerging Media (Social Networking, Podcasting, Mobile, RSS, UGC, Viral)


  • Winner: Click Here, Inc. (Chick-fil-A)

  • 2nd Place: TM Advertising (Texas Tourism)


    The Dallas Fort Worth Interactive Marketing Association established EIMA to recognize DFW companies and individuals who demonstrated thoughtful leadership, superior execution and innovation in the field of interactive marketing.
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