June 2009
Sony Ericsson has plans to extend its mobile Java Platform into its entry 3G mobile phone portfolio and this means that games, applications and content developed on the platform will provide a compelling business opportunity for developers who can now extend content creation for consumers in the entry 3G segment, widely recognised as a future growth area of the market.
“Sony Ericsson has made significant investments in the development of its mobile Java Platform, which has enabled an exceptional user-experience and consistent performance. We are confident that extending the Java Platform to a much larger global market will encourage developers to drive innovation and create richer user experiences for our customers,” said Rikko Sakaguchi, Corporate VP and Head of Creation and Development at Sony Ericsson.
Sony Ericsson has enjoyed significant success with feature-rich 3G phones due to the richness and consistent performance of Java. Transferring this fully developed platform into cost-efficient 3G devices will be an important element of Sony Ericsson’s business strategy, particularly with regards to targeting growth in key emerging markets such as China as they roll-out new 3G networks.
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