June 2009
The wilderness, forests and fields have provided the H&M design team with inspiration for children’s fashion this season.
Colours range from pale grey to beige and from chlorophyll green and peacock blue to berry red. The textures, surfaces and shapes inspired by nature have also updated many of this season’s materials.
The dreamy fairytale-like effects of light and shade make their mark on sheer patterns and prints.
“This type of fashion inspired by nature is perfect for children - it’s cool, comfortable and classic at the same time as being slightly eccentric and individual."
"Layering is an especially good idea as temperatures start to fall. The extra layer to provide protection against the cold and the rain is just as easy to take off as it is to put on,” says H&M Head of Design Ann-Sofie Johansson.
The style is folklore romantic, a dress or blouse, teamed with leggings or jeans and a knit worn over the top.
A parka or lumberjack coat is added for outdoors, and the look is completed with accessories, such as a scarf or shawl, a hat, a belt, a bag, knitted tights and boots. Knits are important, ranging from chunky-knits jacquard-patterned to fine-knits with a forest animal motif.
The checked shirt is a key item together with T-shirts and jeans, as is the lumberjack coat with faux fur collar, or one made of sweatshirt material is the outerwear in focus, with accessories including scarves, braces and trainers.
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