June 2009
Truvle is tapping Adfluence Media for targeted advertising sales into the truvle e-mail travel itinerary and personal home page travel service.
Truvle has developed a highly targeted travel information and advertising overlay for travel agencies to deliver a customized, graphics-and-information-rich, e-mail travel itinerary to their customers in place of the traditional text-based e-mail itinerary. Advertising can be targeted by a number of factors, including departure and arrival cities, flight class and travel dates.
"We are honored to have this opportunity to sell such highly segmented and targeted advertising," said Alex Belenson, president, Adfluence Media.
"This is the ideal media for so many advertisers–including those in travel, tourism, hospitality, shopping, entertainment, restaurants and more–with guaranteed exposure to potential customers each time they view their itinerary throughout their travel experience."
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