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Muscle Milk Names Pereira & O’Dell Agency Of Record

PRESS RELEASE


June 2009

Pereira & O'Dell has been named agency of record for Muscle Milk, the leading product from the CytoSport family that promotes efficient fat burning, lean muscle growth and quick recovery from exercise.

Pereira & O'Dell, one of six agencies engaged in the review process, was selected based on its winning combination of consumer and brand insights along with its passion for shrewd creative recommendations. Pereira & O'Dell will add Muscle Milk to their top-notch roster of consumer brands including Corona, LEGO, popchips, and University of Phoenix.

"We are thrilled to be working with Pereira & O'Dell," said Nikki Brown, VP of marketing at CytoSport.

"As a family-run business, we seek out partners who embody the dedication and passion synonymous with the Muscle Milk brand. We are inspired by Pereira & O'Dell's vision for the future direction of Muscle Milk and their ability to develop creative programs that resonate for our core consumer and beyond."

"It is an honor to be chosen to represent Muscle Milk among such an outstanding group of competing agencies," said Andrew O'Dell, CEO Pereira & O'Dell.

"We are incredibly excited at the opportunity to help build Muscle Milk's profile from number one in its industry to the protein drink that becomes a household name."
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