June 2009
SodaHead.com has announced a major new initiative that combines an active and robust community with breaking news to create the first "social newspaper" which provides a forum to discuss breaking news and hot topics differently than traditional news sites.
"Existing online news outlets are great for reading the news, but they lack any meaningful interaction among readers to engage, discuss and learn from each other," said Michael Glazer, president and co-founder, SodaHead.com.
"SodaHead is a place to voice your opinion and see what the world is thinking on issues important to you. Everyone needs an outlet to express themselves, SodaHead is that place."
SodaHead’s active community of more than 2.5 million people a month have created a social newspaper wherein users select the stories read, featured and most importantly, discussed. Highly opinionated and active, the community discusses breaking news and current events, going beyond just the act of reading.
"SodaHead continues to be one of the most unique social communities, because we facilitate relationships between members by discussing news and topics, rather than connecting with existing friends," said Jason Feffer, CEO, SodaHead.com.
"Unlike The Drudge Report, Digg and The New York Times that are full of links to stories or the content is selected by an editorial staff, SodaHead allows readers to engage with one another and to talk about these stories in a dynamic, rather than static, environment."
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