June 2009
Dots, a national women's retailer, has announced the launch of Dots Web Radio, an online radio station featuring current and chart topping music available to its on-line customers.
Through collaboration with Redmond, WA-based PlayNetwork, a leader in providing integrated media experiences for businesses, Dots.com is now poised to deliver streaming music through its fashion web site.
Dots customers are passionate about fashion and music is a critical voice influencing fashion trends. PlayNetwork helped Dots with its musical branding initiative by enabling web customers to experience the energy of a Dots Store online.
"We brought our in-store music fashion party to the web to enhance our customer's online experience," said Rick Bunka, Dots president.
"Since 2007, PlayNetwork has been a vital partner in developing our in-store experience, catering our music mixes to what she likes. We wanted to offer our digital customers a playlist that she can listen live, 24-7 to the hottest pop and dance mixes that are topping today's music charts."
"The integration of the store and online experience will prove to make Dots.com a true destination blending fashion with music. At Dots, our customers already Love the Looks and Love the Prices, now they will Love the Music," said Bunka.
Dots' Web Radio allows daily listeners to activate the customized media stream and keep the music playing long after their shopping is done.
"The Dots brand is a mainstay among hip, savvy female shoppers and PlayNetwork is pleased to be their longstanding partner in helping translate that vibe into a brand identity through music," said Heidi Keele, VP, Marketing & Entertainment Media Services for PlayNetwork.
"With the new web radio player, we have taken the sound of Dots and made it portable, helping loyal consumers connect with their favorite brand wherever, whenever. The additional touch point will create an even greater sense of brand affinity for Dots and we look forward to working with them on more exciting initiatives in the future."
The fashion retailer's web site was recently launched in December 2008 and extends Dots' in-store ‘Fashion Party’ experience to the digital world. The site demonstrates the company's fashion expertise in the retail marketplace.
"We continue to embrace an aggressive and integrated digital solution to increase brand awareness with our core customer and introduce our 'great fashion - great price' story to a whole new audience," said Bunka.
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