June 2009
Borders Group has appointed Arthur Keeney, Senior Vice President, Marketing, effective June 29. Keeney brings over three decades of retail experience to Borders with specific expertise in marketing, advertising and customer relationship management (CRM), as well as strength in merchandising and operations.
Keeney will provide strategic direction for Borders' sales-driving initiatives and lead the team responsible for development and execution of effective marketing and promotional programs across all channels, including e-mail, Internet, direct marketing, CRM, advertising, in-store marketing, publicity, entertainment alliances and social media.
In addition, he will oversee the company's e-commerce channel, Borders.com. Keeney will conduct an executive search for a new leader at the vice president level for the e-commerce business as Rich Fahle, the current Vice President of Borders.com, moves into the newly created role of Vice President, Creative, Outreach and Entertainment. Fahle will report directly to Keeney, as will the Borders.com leader when appointed.
Prior to joining Borders, Keeney, served for eight years as VP and General Manager at Harold Friedman, Inc., a Pennsylvania-based grocery retailer where he was responsible for marketing, merchandising, store operations and the execution of a successful competitive strategy. From 1998 through 2001, Keeney served as SVP, Corporate Retail at Nash Finch Company, a $5 billion grocery distribution and retail organization headquartered in Minneapolis where Keeney served under Marshall, who was then CEO.
Keeney was with metro Detroit-based Kmart Corporation's Super Kmart Division for five years from 1993 through 1998, last serving as Director of Sales and Advertising with responsibility for delivering a $4.5 billion sales plan for the fashion, general merchandise and grocery businesses. Earlier in his career, he served as a senior retail consultant and in several management posts with Safeway Stores, Inc.
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