June 2009
Saatchi & Saatchi took the inaugural ‘Network of the Year’ award at the 10th Golden Hammer International Advertising Festival recently concluded in Jurmala, Latvia.
Excellent performance from MUW Saatchi & Saatchi Slovakia and its ‘Messages’ campaign for T-Mobile, the network campaign outpaced opposing OMD to come up top of the table with 80 points.
Entries from 19 European creative agencies competed for awards in nine categories overall. Of those, the ‘Messages’ campaign took Gold in both ‘Best Use of Media Mix’ and ‘Best Use of Indoor Media’. This brought the agency the overall Grand Prix honour, as well as the Media Folder award for best performance in the Media category.
Varis Lazo, CEO of Adell Saatchi & Saatchi Latvia, who was a member of the Creative jury said, “We are truly proud of having been a part of Saatchi & Saatchi network for 15 years. This recognition proves the creative power of the whole network where every single Saatchi & Saatchi office in the world gives an invaluable contribution. But one thing is clear–the award partly belongs to our clients. We are thankful for their support in letting us realize our ideas, and transform their brands into Lovemarks.”
Ivan Hulik, Managing Director of MUW Saatchi & Saatchi said, “On behalf of the agency I would like to thank once more our client T-Mobile for their courage to engage in this complex, innovative and risky project, our creative department for always breaking the rules, and to the thousands of people who shared their little private stories and helped us tell ours.”
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