June 2009
Saatchi & Saatchi New York has newly hired Claudine Cheever as Executive Vice President, Director of Strategic Planning; previously EVP, Executive Planning Director at McCann Worldgroup in San Francisco.
Cheever began her career in publishing, but shortly thereafter moved into marketing and found a niche in the “young adult” books category, working on content for teens. She got her first official planning job at Ogilvy and Mather, where she worked on Motorola and Mattel’s Barbie brand.
During the next five years at Goodby, Claudine rose through ranks to Deputy Director of the planning department, catalyzing the rebirth of planning at that agency, department growth from 8 to 42 planners, and developing ways for the two halves of the integrated media-and-strategy department to work better together. She oversaw planning on Comcast, Saturn, the agency’s Frito Lay business, and was a key new business planning lead with wins on Comcast, Doritos, and Sprint under her belt.
Cheever joined McCann’s San Francisco office in August 2008 and during her tenure there worked with new creative leadership to research, define and execute a new brand identity for the agency, led some of the agency’s successful new business pitches, and helped create a “pitch” process that was described by senior clients as a “home run.”
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