June 2009
Automaker, Ford, has selected Myxer, for the rollout of its multifaceted 2010 Mustang campaign.
The media mix includes:
"We are delighted that Ford has chosen Myxer as the mobile centerpiece of their exciting 2010 Mustang launch" said Myk Willis, CEO of Myxer.
"Ford is leveraging both our leading technology platform and our 22 million member community on the web and mobile web to extend their brand to mobile devices in a very engaging and personalized manner. Ford clearly recognizes the proven value of mobile content as a means of generating lasting brand awareness and loyalty, through delivery of its own branded mobile assets as well as content created by its passionate users."
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